The Mitchells rode the porno chic wave, using some of their Green Door profits to produce fairly lavish hardcore movies including Resurrection of Eve in 1973, Sodom and Gomorrah: The Last Seven Days in 1975, C.B. The movie, produced for $60.000, grossed over $25 million. They became incorporated as Cinema 7 headquartered in the managers offices at the OFarrell Theatre, and in 1972 produced one of the worlds first famous feature-length pornographic movies, Behind the Green Door, starring an unknown Ivory Snow girl Marilyn Chambers in her porn debut. They would open other X-rated movie houses in California over the years, spending much time in court and money on lawyers to stay open as indignant locals and officials repeatedly tried to shut them down. The Mitchells opened the OFarrell Theatre on the July 4, 1969, and were confronted almost immediately by the authorities. Jim Mitchell once quipped, "The only Art in is my brother." They also rented a larger facility at 991 Tennessee Street in which to shoot some of their films nevertheless, even their fans conceded that the Mitchells movies ranged in quality from mediocre to atrocious. In 1969, with the help of Arties Ivy League-educated wife Meredith Bradford, the brothers fulfilled their ambitions by leasing and renovating a dilapidated two-story building at 895 OFarrell Street, which they converted into the OFarrell Theatre, a movie theater with a makeshift film studio upstairs.
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